# Weekly paid media review

A blank ChatGrowing template. Fill in the brackets with verified source output;
do not treat placeholders as data. No sign-up is required to use this document.

## Reporting scope

- Business / product: [name]
- Decision this review should support: [question]
- Authorized accounts and sources: [accounts, media, MMP or analytics]
- Reporting period / comparison period: [dates]
- Timezone / currency: [timezone, currency; exchange-rate basis if needed]
- Acquisition event: [e.g. deduplicated first purchase]
- Attribution source and window: [source, click/view window, cohort cutoff]
- Data refreshed at: [timestamp per source]
- Known gaps: [missing, delayed, partial, or unauthorized; never silently zero]

## 01 / Executive summary

- What changed: [observed change and comparison basis]
- Why it matters: [business implication]
- What is supported by evidence: [finding + source reference]
- What remains uncertain: [hypothesis + evidence needed]
- Next decision: [investigate / test / maintain; owner]

## 02 / Media delivery

| Channel | Spend | Impressions | Clicks | Attributed customers* | CAC* | Evidence |
| --- | --- | --- | --- | --- | --- | --- |
| [channel] | [value] | [value] | [value] | [value] | [value] | [reference] |

*Use the agreed attribution source and customer definition. Do not add conversions
reported by overlapping platforms. Only show a total when scope, currency, and
deduplication are compatible. Use verified metric output; do not average channel
CAC values to obtain blended CAC. Record the denominator and attribution basis.

## 03 / Attribution and comparison checks

- Are the reporting windows and cohort maturity comparable? [evidence]
- Do media spend and attributed outcomes cover the same authorized scope? [evidence]
- Have tracking definitions or collection conditions changed? [evidence]
- What cannot be compared yet? [gap, impact, next check]

## 04 / Creative and funnel signals

- Frequency and response trends: [evidence or unavailable]
- Audience, placement, offer, or budget changes: [evidence]
- Post-click conversion and acquisition quality: [evidence]
- Proposed creative test: [hypothesis and success criterion]

A lower CTR alone is not proof of creative fatigue. If creative-level evidence
is unavailable, record the limitation rather than inventing a diagnosis.

## 05 / Findings

| Finding | Fact or hypothesis | Supporting evidence | Alternative explanation | Next check |
| --- | --- | --- | --- | --- |
| [finding] | [fact / hypothesis] | [reference] | [alternative] | [check] |

## 06 / Proposed actions

| Proposal | Owner | Approval required | Budget / scope limit | Success criterion | Status |
| --- | --- | --- | --- | --- | --- |
| [proposal] | [owner] | [yes / no with policy] | [limit] | [criterion] | [proposed] |

Keep proposed, approved, and executed actions separate. Writing this report does
not execute a campaign change. Link an execution receipt only when it exists.

## 07 / Follow-up and delivery

- Next review date and maturity cutoff: [date / cutoff]
- Approved actions since the last review: [record]
- Actual changes and observed outcomes: [evidence; do not imply causality without support]
- Destination and audience: [confirmed authorized destination / recipients]
- Scheduling status: [not configured / confirmed configuration]

## Optional AI-agent prompt

Build a weekly cross-channel paid media review using this structure. First confirm
my authorized sources, reporting periods, timezone, currency, acquisition event,
and attribution basis. Use ChatGrowing's relevant advertising skills to compare
delivery, check cohort maturity, and investigate performance changes. Separate
observed facts from hypotheses and link the evidence. Keep missing data explicit.
Show the result here first. Confirm an available destination before saving or
scheduling; do not change campaigns as part of creating this report.

Template and worked example: https://chatgrowing.com/templates/cross-channel-paid-media-review/