Which campaigns drove qualified events?
Analyze attributed outcomes with governed definitions and explicit date windows.
ATTRIBUTION BASELINEConnect paid media delivery to attributed app outcomes.
Use authorized AppsFlyer installs, in-app events, revenue, retention cohorts, re-engagement, and postback evidence as the attribution baseline for paid growth analysis.
WHY CONNECT APPSFLYER?
To understand whether media delivery produced real app outcomes.
- 01Authorize
Connect the app and reporting access available to your workspace.
- 02Ask
Investigate acquisition, event quality, revenue, retention, or attribution differences.
- 03Inspect
Review date scope, cohort maturity, freshness, joins, and unmatched evidence.
APPSFLYER ANALYSIS
Understand what happened after media delivery.
Are cohorts ready to compare?
Keep D0, D1, D3, freshness, and incomplete cohorts explicit.
Why do media and AppsFlyer differ?
Preserve af_with_media, af_only, and media_only relationships instead of dropping unmatched evidence.
ATTRIBUTION EVIDENCE
What ChatGrowing preserves.
Attribution is treated as governed outcome evidence, not as a decorative total beside media spend.
Acquisition and re-engagement
Compare attributed installs, reinstalls, re-engagement, and source contribution where available.
Events, revenue, and retention
Use in-app events, revenue, and mature cohort evidence to judge downstream quality.
Media relationship
Connect attributed outcomes to delivery using governed source identifiers rather than names.
Unavailable states
Separate delayed, partial, unauthorized, failed synchronization, no-delivery, and true-zero evidence.
APPSFLYER FAQ
Before you compare.
Why is AppsFlyer the attribution baseline?
For the current app-growth data model, AppsFlyer provides the governed attributed outcome baseline while media sources supplement spend, delivery, status, budget, and bid evidence.
Does ChatGrowing join campaigns by name?
No. Names are not stable keys. The governed model uses platform identifiers and preserves unmatched media-only or AppsFlyer-only evidence.
Can ChatGrowing infer missing installs?
No. Missing or delayed evidence remains unavailable or partial; it is not filled with a fabricated zero.
Attribution is evidence, not a dashboard decoration.
Pair AppsFlyer outcomes with delivery while keeping the join and cohort window visible.