Connect media
Read spend, delivery, campaign, audience, and creative changes.
WORKFLOW · APP GROWTH
Connect paid acquisition to what users do after the install.
ChatGrowing combines media delivery with MMP attribution, cohort maturity, app events, quality, and revenue—then optimizes acquisition for the outcome your team cares about.
Paid acquisitionAppsFlyer or AdjustCohort maturityOutcome-aware actions
EXAMPLE PROMPT
“Qualified installs fell after we scaled. Tell me whether the problem is traffic, app conversion, attribution delay, or campaign mix—and fix what you can.”
FINISHED RESULT · EXAMPLE DATA
Traffic quality—not attribution delay—explains the decline.
Spend+18%
Qualified rate−12%
Mature cohorts94%
- MediaTwo scaled campaigns brought lower-quality installs.
- AppPost-install conversion stayed stable for comparable cohorts.
- ActionSpend shifted to the campaigns above the qualified-rate target.
THE WORK
Diagnose the acquisition funnel before changing spend.
Connect MMP outcomes
Use attributed installs, events, revenue, quality, and cohort windows.
Separate causes
Distinguish traffic, app conversion, attribution, and mixed explanations.
Optimize quality
Apply budget and creative changes against the selected app outcome.
Optimize acquisition for users—not installs alone.
Give ChatGrowing the media and MMP outcome layer.