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REPORT TEMPLATE

A cross-channel review that ends with the next action.

Use one repeatable structure to connect media delivery, attribution, analytics, creative performance, executed actions, outcomes, and the goal for the next cycle.

Use this template ↗Preview the report ↓
Complete report previewReusable in CodexMedia + MMP + analyticsAction and outcome included
WEEKLY GROWTH REVIEW

Cross-channel paid media

Example data · Sep 1
01 · EXECUTIVE SUMMARY

CAC rose 18%; three actions are projected to recover 7 points.

Meta prospecting absorbed more spend while qualified-install efficiency and creative CTR declined. Google Search and TikTok retargeting remained above the target-quality threshold.

02 · PERFORMANCE

Spend+21%

Qualified installs−9%

Blended CAC$64

03 · DRIVER ANALYSIS
  1. 72%Meta prospecting mix and creative fatigue
  2. 19%TikTok scale-up during a weaker cohort
  3. 9%Other delivery and conversion changes
04 · CREATIVE

Two Meta assets crossed the selected fatigue threshold. Three replacement directions were generated and mapped to six placements.

05 · ACTIONS

Meta Prospecting$3,200→$2,500

Google Search$1,800→$2,350

TikTok Retargeting$700→$850

06 · OUTCOME CHECK

Projected blended CAC: $57. Qualified-install volume protected. First measurement scheduled 30 minutes after the change.

07 · NEXT GOAL

Keep CAC below $60 while increasing qualified installs 8%.

Automation policy: routine changes inside the daily budget limit; escalation for larger reallocations.

USE THE TEMPLATE

Give Codex the recurring job.

“Use the cross-channel paid media review template. Refresh every Monday, apply routine optimizations inside our guardrails, save the report to Google Drive, and send the summary in Feishu.”

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Turn the weekly review into a running workflow.

Analyze, act, deliver, and learn from the same report structure.

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