CHATGROWING INSIGHTS
Practical lessons, platform knowledge, and growth thinking from the people building ChatGrowing.
Promote your app.
Which platform?
FEATURED ESSAY · AD PLATFORMS & MECHANICS
What running acquisition for Akulaku in Indonesia taught me about how Google, Meta, and TikTok find users—and why cheap installs don’t tell the whole story.
Read the essay ↗Understand the systems behind the spend.
FIELD NOTES · HATCHER
Which platform should you try first? Lessons from Akulaku on matching your app, creative capacity, and conversion goals to Google, Meta, or TikTok.
Read the essay ↗Not just more users. The right users, at a cost your business can sustain.
ANALYSIS · UPDATED SEPTEMBER 8, 2026
Separate a measurement problem from a traffic, conversion, or budget-mix problem. Work through a numerical example before choosing the next action.
Read the analysis ↗ANALYSIS · UPDATED SEPTEMBER 8, 2026
Follow acquisition past the install. Compare users at the same age and judge the outcome your business actually needs.
Read the analysis ↗Know what the next creative needs to change—and why.
GUIDE · UPDATED SEPTEMBER 8, 2026
A falling CTR is a starting point, not a creative brief. Separate repeated exposure, audience changes, and post-click problems.
Read the guide ↗FROM THINKING TO PRACTICE
We share what we learn from running campaigns: how advertising platforms work, how to interpret performance, and what makes growth sustainable.
These practical lessons and frameworks are shaping the knowledge base behind ChatGrowing. Explore the ideas here, and follow how we bring them into the product.
Get ChatGrowing ↗