ANALYSIS · UPDATED SEPTEMBER 8, 2026
CAC is rising. What should you check first?
Separate a measurement problem from a traffic, conversion, or budget-mix problem. Work through a numerical example before choosing the next action.
Read the analysis ↗CHATGROWING INSIGHTS
Better growth starts
with knowing why.
The thinking behind ChatGrowing—from attribution and creative strategy to the decisions that shape profitable growth.
FEATURED ANALYSIS · ACQUISITION & CONVERSION
CAC is rising. Cutting spend isn’t the diagnosis.
Two channels can keep the same acquisition cost while your blended CAC rises. Before changing the ads, find out whether the problem is traffic, conversion, or where the money went.
Follow the analysis ↗Explore the thinking
3 ARTICLES · 2 TOPICSAcquisition & conversion
Not just more users. The right users, at a cost your business can sustain.
ANALYSIS · UPDATED SEPTEMBER 8, 2026
Cheap installs aren’t always valuable users.
Follow acquisition past the install. Compare users at the same age and judge the outcome your business actually needs.
Read the analysis ↗Creative strategy
Know what the next creative needs to change—and why.
GUIDE · UPDATED SEPTEMBER 8, 2026
Creative fatigue—or a different problem?
A falling CTR is a starting point, not a creative brief. Separate repeated exposure, audience changes, and post-click problems.
Read the guide ↗FROM THINKING TO PRACTICE
Put the method to work.
Not just the metrics.
These articles make our approach inspectable: start with the business goal, test competing explanations, and choose the evidence that changes the next move.
Each article includes a brief you can bring to ChatGrowing with your own goals and connected accounts. Worked examples are labeled; they are not customer results.
Get ChatGrowing ↗